We are SUPER jazzed on our Seagull VIP client of the week: composer, electronic music diva and stylish stone cold fox Natalie Elizabeth Weiss, the mastermind behind Baby DJ School.

As a longtime wildcard in Brooklyn's electronic music scene performing as Unicornicopia and in various collaborations, Weiss has been on our cultural radar for years; old school Seagull readers may remember her first appearance on this blog all the way back in 2010 for her Camp Wanatach residency at Ramiken Crucible. Since then, somewhere between staging a sold-out musical at La Mama, farming with Greek nuns, scoring a fellowship with the Brooklyn Philharmonic and continuing to compose, DJ and perform under various guises, she came up with the THE business idea of the century: teaching babies and toddlers aged 3 months to 3 years how to DJ using Traktor Pro and a midi trigger.
When she launched Baby DJ school last summer, the internet promptly went buck-wild, and for good reason. The concept itself is high grade media catnip: equal parts WTF, truly original, and eerily right on time, perfect for our technology-mediated, digital native-spawning culture—and coinciding neatly with EDM’s meteoric mainstream takeover.
Part of the genius in the idea lies in the fact that, at first, it does sound a little outrageous to teach babies to DJ— even though it's actually not too different from more traditional music lessons for kids. Anyone who's ever seen a toddler go off on an iPad can attest that kids are drawn to techy toys, and Weiss points out that babies as young as three months can recognize songs, that the 3 month to three years age range is a golden period of motor skill, memory and language absorption. No wonder every DJ in town was so heated on Twitter when they first heard the news.
The story broke accompanied by memorable, can-this-be-real press shots depicting Weiss leaning beatifically over an M-Audio trigger pad and a laptop, chilling with a fedora-clad baby against sun-dappled Seurat parkscape.

After the lol-worthy wave of miffed DJs and handwringing on the social feeds, Baby DJ School quickly leveled up from viral clickbait to the Wall Street Journal and NYMag Approval Matrix to global news sensation.

Now that Baby DJ School classes are selling out, Weiss is extending the brand by producing an original Baby DJ School children's album, featuring songs about the history of techno music and elements of disco. Perfect for electronic music lovers who are also parents of babies! We can't wait to hear it, and we might not have to wait too long—when Weiss dropped in to get this deconstructed mid-length cut from Shaun, she was on her way to a major meeting, and she's determined to win a Grammy for best children's record. She's squeezing all this in in addition to collaborating on a sound piece with Brian Chase of the Yeah Yeah Yeahs and dropping vocals on the new Eaters record.
We are loving what Shaun did with Natalie Elizabeth Weiss's iconic blunt dark bangs and long hair: a nod to Shaun Surething signature nowhere length with killer mod statement bangs and the perfect hint of texture.

Here's to Natalie Weiss holding it down while her DJ school blows up! Here at Seagull we have endless love for women on the midi controller, female entrepreneurship, tech education, electronic music and of course BABIES. Props to our VIP Client of the week for bringing these things together!
XO,
Contributing Editor Molly
PS- If you want to know more, of course there's a short VICE doc about Baby DJ School. It's good- check it out.